In 1994, UNCLE BEN'S® Soups and Rice Puddings were introduced.In 1998, UNCLE BEN'S® Flavoured Rice was added to the range.UNCLE BEN'S® Express microwaveable rice first launched in the UK in 1999. An inside look at the rich history and health benefits of rice and grains. Besides increasing rice's nutritional value, it also made it resistant to weevils and reduced cooking time. Here is a little bit of history behind “Uncle Ben.”. The process entailed vacuum drying the whole grain, then steaming, and finally vacuum drying and husking. The UNCLE BEN’S ® Brand products are manufactured by Mars Food, part of Mars, Incorporated, and can be found around the world. For more than 70 years, the UNCLE BEN’S® Brand has been helping families cook together by providing meal solutions that are easy, convenient and above all, tasty. Ben” or the “King of Rice” is because white people during that time did not want to address blacks as “Sir” or “Mr.” Therefore, out of respect for his age, he was called Uncle. Exciting new products such as UNCLE BEN'S® Long Grain and Wild Rice Original Recipe were launched. Uncle Ben's rice changed its name and logo due to criticism over perpetuating racist stereotypes. During World War II, the original CONVERTED Brand Rice was supplied to the US Army.A marketing campaign commenced in 1945 to educate US consumers about the benefits of original CONVERTED Brand Rice.CONVERTED Rice officially launched as UNCLE BEN'S® CONVERTED Brand Rice in 1947. The Uncle Ben’s brand was established in the 1940s and originally named for a “legendary” Texas rice farmer, according to an archived page on its website. We make a variety of white, whole grain brown, and flavored rice in cook times ranging from 90 seconds to 30 minutes, as well as rice for food service operations such as restaurants, schools and hospitals. Government price controls helped support America's relatively young rice-growing industry. Uncle Ben may never have existed, although Mars Food corporate lore references a black rice farmer, last name unknown, in Beaumont, Texas, as his inspiration. Ben reportedly won a number of awards for the quality and yield of his rice crops. However, do you know anything about the man who appears on the box? He delivered to food buyers a high quality rice in the 1940s. A waiter named Frank Brown, however, who … Innovation remained a key focus for the company. Harwell and Huzenlaub decided that Brown was sort of an ideal picture of a respectable and easygoing black man during the 1940s, and ended up using his image to sell what became the top-selling American brand of rice until the mid-’90s. The UNCLE BEN’S® Brand products are manufactured by Mars Food, part of Mars, Incorporated, and can be found around the world. UNCLE BEN'S® moved into brown rice varieties.By 1974, annual sales of UNCLE BEN'S® rice had reached the 100 million milestone.In 1977, UNCLE BEN'S® rice was produced in Europe for the first time in Olen, Belguim. The brand was based on 2 men who didn't work for the company. The man on the packets and box was a maître d’hotel at an unknown Chicago restaurant in the mid-50s named Frank Brown. *Evaluation of Impact of Rice Consumption, An Analysis of the U.S. National Health and Nutrition Examination Survey, 1999-2004. We are working hard to improve the nutritional content of our products without any compromise to taste or quality. A German-born scientist, Erich Huzenlaub, is the one who allegedly chose Ben’s rice as the starting point for his revolutionary rice-treatment system. In 1966, UNCLE BEN'S® rice was launched in the UK. The UNCLE BEN'S® brand brought more exotic rice varieties to the market and taught consumers how to use them. At Mars, we believe it is important that we provide people with all the facts required to make informed choices about our products, so they can be enjoyed as part of a healthy, balanced diet. Mars Food, the owner of the brand Uncle Ben’s rice, which features an older black man smiling on the box, said on Wednesday afternoon that it would “evolve” the … He comes from the same place as Aunt Jemima and Betty Crocker. 5. 1. History of the UNCLE BEN'S ® Brand The UNCLE BEN'S ® Brand is all about 6. We believe in the power of shared meals. That’s why we were the first in the industry to commit to sourcing 100% of our rice from farmers working towards the Sustainable Rice Platform standard by 2020. 3. The UNCLE BEN'S® range continues to expand across Australian supermarkets as consumers realise the convenience and ease of using microwave rice. The post 7 Historical Facts About The Man Everyone Calls Uncle Ben appeared first on On The Black List. It is one of the more popular brands in grocery stores, and is available in both brown and white rice varities. In the early 1900s, Erich Huzenlaub and Gordon Harwell, who were scientists and … The name “Uncle Ben” referred to a Gulf Coast rice farmer who was only known by Ben. So we like to think our history goes back to the very beginning, when this small grain became something big in the development of civilization. Uncle Ben’s was first based in Houston, Texas. The product was a staple of many soldiers' wartime diet. 7 Historical Facts About The Man Everyone Calls Uncle Ben, Oprah 2020 & The Obamas Book Deal of the Century: Celebrity Wrap Up. And, we know that when you begin with rice, you end up with a better-for-you meal* because rice attracts colorful vegetables, savory spices and leaner cuts of meat. The UNCLE BEN’S® Brand, the number one rice brand in the world, is proud to offer a wide range of rice dishes with flavors and textures that will help bring more to your meals, both for savory main courses and convenient side dishes. The UNCLE BEN'S® brand became the #1 rice brand in the US by 1952.The company changed its name from "CONVERTED Rice Inc" to "UNCLE BEN'S® Inc." in 1959, when Forrest Mars became sole owner of the business. The UNCLE BEN'S® Brand is all about rice. By 1981, sales of UNCLE BEN'S® rice had doubled to $200 million.Innovation was characterised by the drive for taste and convenience.UNCLE BEN'S® Boil in a Bag Range was introduced to consumers, providing a new, easy way to cook perfect rice without the mess! 7. According to the official Uncle Ben’s, Inc. website (, he was “an African American rice farmer known to rice millers in and around Houston for consistently producing the highest quality rice.” Unfortunately, the site explains, the details of Uncle Ben’s life are lost to history, although they seem to be aware that he died sometime before the late 1940s, when Gordon L. Harwell, the first president … 2. For those who eat rice, it is most likely you know about Uncle Ben’s rice. A German-born scientist, Erich Huzenlaub, is the one who allegedly chose Ben’s rice as the starting point for his revolutionary rice-treatment system. The brand was introduced by Converted Rice Inc., which is now owned by Mars, Inc.. Its headquarters are in Denver Harbor, … Thus, Ben, who was like Frank Brown was also a kindly older black gentleman who also made kick-ass rice, became known as Uncle Ben. Now, the brand will “evolve” further, a spokeswoman said. Huzenlaub and his food-broker partner Gordon Harwell, enjoyed eating out in the Windy City and had been served by Brown a number of times. Originally Answered: Who was uncle Ben of uncle bens rice? The launch of Uncle Ben's rice was well-timed. It is believed that the only reason “Uncle Ben” was called “Uncle” instead of  “Mr. In the 1910s, the German-British scientist and chemist Erich Huzenlaub (1888–1964) and the British scientist and chemist Francis Heron Rogers invented a form of parboiling designed to retain more of the nutrients in rice, now known as the Huzenlaub Process.

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