Perhaps the closest anyone could come to putting it into words was that journalist of the ‘Saveur’ magazine of USA a renowned authority on food and drink – who, in 2007, not only listed it among the top ten brands of the world in its list of 100, but called it an ‘heavenly elixir’! On the complaint of false information, misleading advertisements and publication of false information on the web site, Safe Food Inspector Kamrul Hassan filed a case against Hamdard Laboratories Bangladesh on May 30, 2018. The flavor, the fragrance and the color as well as the goodness remain unparalleled even after 100 years of its creation. Roof Afza is an herbal concentrated squash cum refreshing sharbat syrup famous worldwide for its flavor cold deserts, lemonade, milk recipes, and also used in making of numerous delicious and tasty recipes and dishes. The concentrate can also be mixed with water, which is a common preparation in the hot Pakistani summer. Rooh Afza has been referred to as ‘The Original Red Drink’. Currently, Rooh Afza is manufactured by the companies founded by him and his sons, Hamdard (Wakf) Laboratories, India, Hamdard Laboratories (Waqf) Pakistan and Hamdard (WAQF) Laboratories, Bangladesh. It is a syrup-like concentrate which is mixed with water (or whatever the user wishes) to make a sweet drink. [6][1], Rooh Afza was founded by Hamdard's founder Hakim Hafiz Abdul Majeed. Hakim Mohammad Said had opened a branch of Hamdard in the former East Pakistan. In 1906, he wanted to create a herbal mix that would help Delhi's people stay cool in the summer. The founder President of society had initiated diverse activities for the educational upliftment of young boys and girls for grooming them in leadership roles. He selected herbs and syrups from traditional Unani medicine and created a drink that would help counter heat strokes and prevent water loss in people. Rooh Afza's cooling effect is long lasting for it not only instantly quenches the thirst but also rapidly cools the entire system and gives back the body the vigor, vitality and freshness depleted by excessive heat. The RoohAfza milkshake is wholesome, scrumptious and gives a blast of flavor to your taste buds. In addition, Rooh Afza has received “Halal Certificate” and also received certificate from Pakistan Standard & Quality Control Authority (PSQCA) for its best and consistent quality. [1], Following the partition of India in 1947, while the elder son, Hakim Abdul Hameed, stayed back in India – the younger son, Hakim Mohammad Said, migrated to Pakistan on 9 January 1948 and started a separate Hamdard Company from two rooms in the old Arambagh area of Karachi. PET Bottle of 800 ml, 1500 ml, and 3000 ml. Hamdard Education Society - An umbrella organization for the development of education was established in the year 1981. Millions of diehard fans couldn’t agree more. This article is about the drink. Rooh Afza is based on Tibb-i-Unani formulation which contains: Refined sugar, Aqua fruits, Aqua keora, Aqua rose, Aqua flowers, Color FD&C. [1], In 2010, chef Nita Mehta and Indian film actress Juhi Chawla were hired for promotional activities by Hamdard Laboratories to create new mocktail and dessert recipes for Rooh Afza, their all-season summer drink, which was used in a new marketing campaign.[7]. It has been the country’s favorite drink for generations. Rooh Afza is based on Tibb-i-Unani formulation which contains: Refined sugar, Aqua fruits, Aqua keora, Aqua rose, Aqua flowers, Color FD&C. But nothing in that bare description can hope to convey just how well it lives up to its name. An artist, Mirza Noor Ahmad, designed the labels of Rooh Afza in many colours in 1910. [5] It is said that this name was made up by the original formulator of the drink, with possible cultural influences. In addition to its popularity as a drink mixed in water, Rooh Afza is also a strong favorite mixed in milk, fresh lime or yoghurt, plus it has a plethora of other uses, such as being the vital ingredient in home-made ice cream, sorbet, slush, smoothies, sundaes and many other sweet and savory dishes. It was formulated in 1906 in Ghaziabad, India by Naqi Ali Shah,[1][2][3] and launched from Old Delhi, India. (Red 40) and preservatives. Rooh Afza has been referred to as ‘The Original Red Drink’. In the case, he mentions that the information published in the advertisement with 'Rooh Afza made with 35 fruit juice' is not correct. Rooh Afza syrup is often mixed with Kulfi ice cream and vermicelli to make a similar version of the popular Iranian dessert Faloodeh. The drink is commonly associated with the month of Ramadan, in which it is usually consumed during iftar. HamdardRoohAfza Roohafza Milkshake. In 1906, he wanted to create a herbal mix that would help Delhi's people stay cool in the summer. (Red 40) and preservatives. Naturally Refreshing Introduced in 1907, RoohAfza is a fruit-filled, friendly punch which is a perfect treat on a hot day. [4] The name Rooh Afza is sometimes translated as "refresher of the soul". Hamdard Laboratories (Waqf) Pakistan 172/2 PECHS Main Tariq Road, Bahria Town Tower, Floor No. Rooh Afza makes a delicious milk shake and its other intake, whether added to water, dessert like custard, ice cream, Falooda, Feerni, always offers a … Rooh Afza syrup is generally served mixed with cold milk and ice; the closest Western equivalent is strawberry milk. The fact that despite all this ‘flattery’, Rooh Afza stands alone is borne out by the fact that it has been receiving the Best Export Trophy for 22 consecutive years from the Federation of Pakistan Chamber of Commerce and Industry (FPCCI). An artist, Mirza Noor Ahmad, designed the labels of Rooh Afza in many colours in 1910. He selected herbs and syrups from traditional Unani medicine and created a drink that would help counter heat strokes and prevent water loss in people. Hamdard Laboratories India has launched two ready to drink variants in India namely RoohAfza Fusion and RoohAfza Milkshake[13][14][15][16]. [11] On June 12 of the same year, Pure food court judge AFM Maruf Chowdhury fined the company four lakhs taka for publishing misleading advertisements. According to Hakim Mohammad Said's daughter, Sadia Rashid, chairperson of Hamdard Pakistan in 2019, her father gifted the business to the people of Bangladesh after their independence in 1971. Rooh Afza was founded by Hamdard's founder Hakim Hafiz Abdul Majeed. [9] Rooh Afza is often prepared as part of Iftar (the evening meal for breaking the fast or roza), during Ramadan[10] (the holy month of fasting for Muslims). [1][5] Hamdard Pakistan finally became profitable in 1953. If unable to pay the fine, then the Hamdard chairman and managing director would be punished for three months' imprisonment.[12]. Rooh Afza (Urdu: روح افزا‎; Hindi: रूह अफ़ज़ा; Bengali: রূহ আফজা) (Soul Refresher) is a concentrated squash. Hamdard’s roohafza is a naturally refreshing summer drink and India’s one of the leading summer quenchers. Rooh Afza has been enjoyed by successive generations for over 100 years and is still growing worldwide. For the 2019/2020 Hindi film, see, Family Rift Behind Disappearance of Favourite Summer Drink Rooh Afza, But Company Denies, "How Hamdard's Ruby-Hued Refresher Became an Indian Summer Staple", "Rooh Afza, the syrup that sweetens the subcontinent's summers", "Hamdard gives century-old Rooh Afza a facelift", Rooh Afzalː The unique composition of Rooh Afza, Roohafza reigns supreme in Pakistan during Ramzan, "Hamdard Laboratories India launches 'ready to drink' RoohAfza Fusion and RoohAfza Milkshake", "Hamdard Laboratories India forays into 'ready-to-drink' segment with RoohAfza Fusion and RoohAfza Milkshake", "FNB News - Hamdard forays into 'ready to drink' with RoohAfza Fusion and Milkshake | FNB News", "RoohAfza Fusion: Hamdard Laboratories India enters ready-to-drink segment - ET Retail", https://en.wikipedia.org/w/index.php?title=Rooh_Afza&oldid=967068587, All Wikipedia articles written in Pakistani English, Articles containing Bengali-language text, Creative Commons Attribution-ShareAlike License, Fruits: orange, citron, pineapple, apple, berries, strawberry, raspberry, loganberry, blackberry, cherry, Concord grapes, blackcurrant and watermelon, Vegetables: spinach, carrot, mint and sponge gourd (, This page was last edited on 10 July 2020, at 23:16. Since 1948, the company has been manufacturing the product in India, Pakistan and Bangladesh. 15, Karachi. Progress in development and refining the original recipe continued all along until the final drink emerged. In addition, it has also won the Consumers’ Choice Award for 10 consecutive years from the Consumer Association of Pakistan (CAP) since 2005, as well as the Brands of the Year Award 10 years running since 2006-2007 and the Brands Icon of Pakistan Award in 2008 and 2010. Progress in development and refining the original recipe continued all along until the final drink emerged. The specific Unani recipe of Rooh Afza combines several ingredients popularly believed to be cooling agents, such as rose, which is used as a remedy for loo (the hot summer winds of Northern India and Pakistan and Bangladesh).

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